Babyone

Project description: BabyOne has been the leading omnichannel provider of baby and toddler products in the franchise system in the DACH region for over 35 years. We offer expectant and young families a wide range of products from our own and third-party brands, as well as customized service offerings – on-site, in one of our 28 own stores or 76 franchise stores, and digitally via our online shop. BabyOne is a second-generation, owner-managed family business run by Dr. Anna Weber and Dr. Jan-Willem Weischer. The company employs over 1,400 people at its headquarters, its own stores, and its franchise stores. BabyOne Franchise- und Systemzentrale GmbH is based in Münster.

Highlights

• highly customized shop
• Babyone Card integration (internal loyalty program)
• Address Validation with Loqate
• custom item reservation logic
• store locator

Accomplishments

• refactored checkout logic
• refactored form validation logic
• integrated address validation (Loqate)
• integrated emarsys web extend tracking (inkl admin component with config)

Gallery

Listing

Detail

Address states

Address modal